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Vice President Kamala Harris has kicked off her presidential campaign with a dynamic debut ad, "We Choose Freedom," just days after President
Joe Biden stepped down from the 2024 race. Featuring Beyoncé’s 2016 hit "Freedom," the ad highlights Harris's vision for America's future showing her commitment to key issues such as economic opportunity, gun violence, reproductive rights, childhood poverty and healthcare costs.
The ad, which runs for one minute and nineteen seconds, opens with Harris addressing the nation: "In this election, we each face a question: What kind of country do we want to live in?" She contrasts her vision of freedom with a portrayal of chaos, fear, and hate, directly targeting former President Donald Trump and his allies. "But us? We choose something different. We choose freedom," she asserts.
Harris's campaign has been marked by a sense of urgency, with the ad appearing across all campaign social media platforms. This digital-first
strategy is set to evolve, with plans for broader media placements in the coming weeks. According to a campaign press release, the ad emphasizes "the core issue at stake this November: Americans' rights and freedoms." Harris calls on Americans to join her in the fight to protect these freedoms and to defeat Trump and his Project 2025 agenda.
In her campaign launch speech in Milwaukee, Harris reiterated her message of freedom. "The freedom not just to get by, but to get ahead. The freedom to be safe from gun violence. The freedom to make decisions about your own body," she said. "We choose a future where no child lives
in poverty, where we can all afford healthcare, where no one is above the law. We believe in the promise of America and we are ready to fight
or it. Because when we fight, we win."
Harris's campaign quickly gained momentum, raising $126 million in just a few days and securing significant delegate support. Despite facing racist and misogynistic attacks from her opponents, Harris remains focused on her vision for America. "We believe in the promise of America and we are ready to fight for it," she declares in the ad. "Because when we fight, we win. So join us."
The ad also takes a swipe at Trump’s criminal record, featuring newspaper headlines about his legal troubles as Harris states, "We choose a future where no one is above the law." This message is a clear attempt to draw a stark contrast between Harris's legal background and Trump's controversies.
Joe Biden stepped down from the 2024 race. Featuring Beyoncé’s 2016 hit "Freedom," the ad highlights Harris's vision for America's future showing her commitment to key issues such as economic opportunity, gun violence, reproductive rights, childhood poverty and healthcare costs.
The ad, which runs for one minute and nineteen seconds, opens with Harris addressing the nation: "In this election, we each face a question: What kind of country do we want to live in?" She contrasts her vision of freedom with a portrayal of chaos, fear, and hate, directly targeting former President Donald Trump and his allies. "But us? We choose something different. We choose freedom," she asserts.
Harris's campaign has been marked by a sense of urgency, with the ad appearing across all campaign social media platforms. This digital-first
strategy is set to evolve, with plans for broader media placements in the coming weeks. According to a campaign press release, the ad emphasizes "the core issue at stake this November: Americans' rights and freedoms." Harris calls on Americans to join her in the fight to protect these freedoms and to defeat Trump and his Project 2025 agenda.
In her campaign launch speech in Milwaukee, Harris reiterated her message of freedom. "The freedom not just to get by, but to get ahead. The freedom to be safe from gun violence. The freedom to make decisions about your own body," she said. "We choose a future where no child lives
in poverty, where we can all afford healthcare, where no one is above the law. We believe in the promise of America and we are ready to fight
or it. Because when we fight, we win."
Harris's campaign quickly gained momentum, raising $126 million in just a few days and securing significant delegate support. Despite facing racist and misogynistic attacks from her opponents, Harris remains focused on her vision for America. "We believe in the promise of America and we are ready to fight for it," she declares in the ad. "Because when we fight, we win. So join us."
The ad also takes a swipe at Trump’s criminal record, featuring newspaper headlines about his legal troubles as Harris states, "We choose a future where no one is above the law." This message is a clear attempt to draw a stark contrast between Harris's legal background and Trump's controversies.
