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Coke Studio, Coca-Cola’s global music platform, is gearing up for its most exciting year yet with the addition of R&B icon Usher and South African star Tyla to its 2024 lineup. These two prominent artists join a roster already packed with talent, including South Korean DJ Peggy Gou, K pop group NewJeans, and Colombian sensation Karol G. Coke Studio’s mission is to celebrate music by fostering collaborations between global artists, creating new, exclusive tracks that will resonate with audiences worldwide.
As part of their participation, Usher and Tyla will not only contribute new songs but also headline live performances in two major cities. Usher, currently on his “Past Present Future” tour, will take the stage in Atlanta, the home base of The Coca-Cola Company, giving fans a chance to witness the debut of his Coke Studio track live. Meanwhile, Tyla will perform in Johannesburg, South Africa, marking a significant moment in her rising career as she performs new material in her hometown.
Usher expressed his enthusiasm about being part of Coke Studio, calling it both an “honor” and a powerful way to engage with his fans. He emphasized the exciting opportunity to collaborate with Coca-Cola in bringing his musical magic to life. Tyla, equally thrilled, noted how special it is to perform in her hometown, sharing vibrant musical moments with fans on a global platform. These performances will undoubtedly add to the energy and excitement surrounding this year’s edition.
Coke Studio’s 2024 season has already seen huge success. Previous releases, like Karol G’s “Si Antes Te Hubiera Conocido,” have garnered significant attention, with the track amassing over 225 million views on YouTube. The music produced by all participating artists, including Usher and Tyla, will be used in Coca-Cola’s marketing campaigns across 150 countries, reaching a staggering 75% of the world.
With the combination of top-tier musical talent and a global reach, Coke Studio has become a unique platform in the music industry. It offers fans exclusive content that bridges cultures and brings music lovers together. The anticipation for the new tracks and performances from Usher, Tyla, and the rest of the lineup is building rapidly, with fans eager to see what these artists have in store.
This year’s Coke Studio lineup promises to be a spectacular celebration of music and culture, with Usher and Tyla adding a fresh dimension to an already dynamic artist slate. As the world waits for these special performances and new music, the 2024 Coke Studio season is shaping up to be one of its biggest and most impactful.
