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The Essence Festival of Culture is set to mark its 30th anniversary with a star-studded celebration in New Orleans over the Fourth of July weekend. The festival, known for its blend of entertainment, networking, and discussions aimed at addressing issues facing urban communities, will take place from July 4-7, 2024. This year's event promises to honor its rich history and legacy with a lineup that includes some of the biggest names in music and culture.
Hakeem Holmes, vice president for the Essence Festival of Culture, highlighted the festival's origins and its evolution over the years. "This experience was built to celebrate 25 years of Essence magazine, Black womanhood," he said. "Black women built this festival, Black women poured into this festival. They had a good time at this festival, made relationships and networked all at this festival and then they brought what they learned home with them."
Vice President Kamala Harris is scheduled to join Essence CEO Caroline Wanga for a conversation during the Global Black Economic Forum, addressing critical issues and fostering in-depth dialogues. "These types of in-depth dialogues, covering a wide range of topics, can be expected throughout the event," noted Holmes.
The festival's impact on New Orleans has been substantial. Lisa Alexis, director of Mayor Latoya Cantrell's Office of Cultural Economy, pointed out, "30 years of Essence has had a $327 million impact on the city. It started as a party with a purpose, but over the years they've expounded on that." The event now includes a Black Global Economic Forum, a film festival, a wellness area, and a marketplace, providing opportunities for local businesses to thrive.
The musical lineup for this year's festival is particularly noteworthy. Usher will headline on Saturday, celebrating the 20th anniversary of his iconic album "Confessions." Janet Jackson will close out the festival on Sunday, with performances from other stars such as Charlie Wilson, Victoria Monét, and Birdman & Friends celebrating 30 years of Cash Money Records. The festival will also feature a special tribute to Frankie Beverly & Maze, curated by Grammy Award-winning producer Bryan-Michael Cox.
Holmes expressed excitement about the festival's lineup and its significance. "To have both Usher and Janet on the same bill. Such pioneers in their genre. What we're ultimately seeing in this 30th year is a passing of the torch in culture and musically," he said.
