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Apple has clinched an exclusive five-year agreement to broadcast Formula 1 in the United States, marking its boldest move yet into live sports streaming. The deal, valued at approximately $750 million, will begin in 2026 and run through 2031.
 
Under the new arrangement, all F1 races, qualifying rounds, and practice sessions will stream live on Apple TV as part of the standard subscription package — with select content available for free through the Apple TV app. Insiders estimate Apple will pay about $150 million per year for the rights, nearly double the fee previously paid by ESPN, whose contract expires at the end of 2025.
 
The partnership deepens Apple's relationship with the motorsport, following the success of its Brad Pitt-led F1: The Movie, which grossed over $620 million globally. The film's massive performance reportedly strengthened Apple's hand in negotiations and demonstrated the sport's rising entertainment value in the U.S.
 
Formula 1's chairman Stefano Domenicali called the deal "an incredibly exciting partnership," saying it would allow F1 to grow its American audience through Apple's ecosystem, including Apple News, Music, Maps, Fitness+, and the Apple Sports app.
 
Apple's senior vice president of services, Eddy Cue, a lifelong racing fan, said the company plans to deliver "premium, fan-first coverage in a way only Apple can," promising an enhanced, interactive viewing experience. The broadcasts will be available in English and Spanish, with Apple expected to license commentary from F1 TV or Sky Sports.
 
Beyond live coverage, the collaboration will see F1 integrated across Apple's digital and retail platforms, including dedicated widgets, real-time leaderboards, and promotional features in Apple Stores.
 
The deal underscores Apple's growing commitment to live sports, complementing its existing partnerships with Major League Soccer and Major League Baseball. Analysts say it represents a strategic play to boost Apple TV's subscriber base and cement its role as a leading global content platform.
 
As Formula 1 continues its surge in American popularity, with a fanbase surpassing 50 million, the partnership signals a new era for both brands, fusing technology, entertainment, and sport under one high-speed banner.