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Kim Kardashian's shapewear and apparel brand, Skims, has reached a $5 billion valuation following a new $225 million funding round led by Goldman Sachs Alternatives. The raise, one of the largest private consumer brand deals of the year, signals growing investor confidence in the company's expansion strategy and retail ambitions.
 
Launched in 2019 by Kardashian and entrepreneur Jens Grede, Skims began as a shapewear line before evolving into a global lifestyle label offering loungewear, underwear, and athleisure collections. The brand has since amassed a dedicated following for its minimalist aesthetic and inclusive sizing.
 
The company now plans to accelerate its physical presence, aiming to transition from a digital-first business to a "predominantly retail-focused" model. With 18 stores currently operating across major U.S. cities, including New York, Los Angeles, and Austin, and one in Mexico, Skims intends to expand further into international markets in 2026.
 
"This milestone reflects continued confidence in our long-term vision," CEO Jens Grede said. "With disciplined execution, we're positioned to unlock the next phase of growth."
 
The new capital will fund global store openings, product innovation, and expansion into adjacent fashion categories. It follows the success of NikeSkims, a collaboration with Nike launched earlier this year that sold out within hours, highlighting Skims' growing influence in the performance and athleticwear market.
 
While investors have speculated about a potential IPO since 2024, the latest funding could delay those plans. By remaining private, Skims can continue scaling operations without facing public market volatility or investor pressure in a cautious retail climate.
 
"This funding marks an exciting new chapter," Kardashian said in a statement. "We can't wait to take Skims to the next level as we continue to innovate and set the standard for our industry."
 
Since its debut, Skims has weathered controversy, most notably a 2019 backlash over its original name, Kimono Intimate, but its reinvention has paid off. Today, the company stands as one of America's fastest-growing fashion brands, with annual net sales expected to surpass $1 billion by year-end.